Fluff was founded in 2002 by artist and designer, Claudette Barjoud. Her passion for art started as a little girl escaping into her own world through drawing.

The inspiration for Claudette’s artwork is from the things she loves, among them; Midcentury style , classic cartoons, and Japanese Kawaii.

Fluff is best known for its bright, joyful vibes with a nostalgic flare. With much cuteness, whimsy and girly glam, the mission behind Fluff was to inspire “spontaneous squeals of delight!” as described in the fun caution label attached to many of the Fluff products.

Fluff has been carried in over 3,000 shops across the globe. And has a very loyal following spanning two decades.